Tag: shien speeding up trend cycle

  • TikTok & Shein: Accelerationism in Fashion

    TikTok & Shein: Accelerationism in Fashion

    It is a widely accepted rule in fashion that the “trend cycle” lasts 20 years; what is popular now is an adaptation (or, in some cases, a bastardization) of what was prevalent in fashion 20 years ago. Today, trends from 15 or even 10 years ago are starting to pop up again, seemingly too soon